Lamp Films worked with AXTER to create their Roof Revolution | Look Up Video campaign. 

AXTER - "We want to improve the places where we live and work by unlocking the potential of our flat roof spaces. We want nature-based solutions to be implemented within all new construction. We want our urban flat roofs to reconnect with nature, tackle climate change, halt biodiversity loss and improve human health #lookup." 

We worked with the team to build the narrative and script, providing a full storyboard and shooting script. We had an amazing time organising  and shooting in some unique locations and telling a story that we could be proud of.

After shooting and editing, professional voice over, a custom soundtrack and unique sound design, the final videos got over 425,000 views across youtube and socials on release.

Axter is the first roofing manufacturer to become a Gold Carbon Literate Organisation and is a registered B Corporation.